What is Pima Cotton?

Not all cottons are created equal. As with coffee, cashmere or fine wine - grades and qualities of cotton vary

Peruvian Pima Cotton is prized the world over for its exceptional softness, brilliant luster and strong staple.

It is the world's finest Pima. One touch will change your perception of the how cotton can be.

The harvesting of Peruvian Pima Cotton is done by hand to ensure no scratchy impurities, which affect the smoothness and luster of the yarn.

Fabrics with strong fibres produce apparel and home goods that resist pilling are longer lasting.

Pima cotton fibres are also very fine, so more fibres can be spun into the yarn, which equates to its lustrous apprearance and softness.

This particular characteristic of Pima Cottons also allows it to drape more naturally.



Why choose Organics?

"Never believe that a few caring people can't change the world. For, indeed, they are the only ones who ever have"
Margaret Mead.

Cotton is the most heavily sprayed crop in the world.

Less than 5% of the world's agricultural land is used for farming cotton, yet, conventionally grown cotton consumes 35% of the worlds pesticides and insecticides. That means, that one third of all pesticides on the world (and there are thousands) could be eliminated, if we made the choice to buy organic cotton.

Today, only 0.15% of the worlds cotton is guaranteed pesticide free. This means that the majority of the cotton wear is likely to have contributed to the poisoning of lives and the enviroment in some of the most marginalised communities.

The highest rate of chemically - related illness of any occupational group is among farm workers. 50% of all groundwater is contaminated with pesticides, and there are communities who's existence depends on well water.

By supporting organic agriculture, we can:

"We have not inherited the earth from our fathers, we are borrowing it from our children".
Lester Brown